Research shows that 72% of adults in America do not receive the recommended daily intake (RDI) for magnesium. It is often thought that magnesium needs can be easily met through a daily multiple vitamin, but multiple vitamins containing magnesium typically only consist of 10% of the magnesium required daily. The inadequate intake of magnesium can lead to many health consequences due to magnesium’s diverse roles in the body. Sixty percent of the body’s magnesium is stored in the bone, which is why our bones generally suffer first during magnesium deficiency. An adequate amount of magnesium can aid in long term bone health. Magnesium is also critical for adequate nerve health, responsible for controlling important muscle and brain functions. In addition, magnesium is needed for energy production, dental health and cardiovascular support. Good sources of magnesium can be found in wheat bran, wheat germ, nuts, legumes, soybeans, dark, leafy greens and halibut — although most people do not obtain sufficient amounts through the diet alone. Which is why our Optimal Magnesium can be a great addition to your customer’s supplement routine.